Abstract
Desirable dress on the job, whether pants, sweaters, or mini-skirted uniforms, contains symbolic meaning, but whose sexual subjectivity it expresses is not always clear. Appearance may be a proxy for other forms of contestation or just be a conveyer of pleasure that makes work just a little more humane. This essay rethinks two cases where issues of self-fashioning, appearance, sexuality, employer strictures, and state policy intertwined: the shop floors of the Second World War and the flight cabins of postwar airlines: the first, male dominated manufacturing in which women labored "for the duration"; the second, a prototypical female service industry in which fierce competition led to selling sexual allure along with comfort and safety.